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Samuel is CEO and co-founder of Robotiq. His mission is to free human hands from repetitive tasks. He is also the author of Lean Robotics: A Guide to Making Robots Work in Your Factory. He lives in Québec City with his wife and four children.

https://robotiq.com

Inside Cascade Coffee’s playbook for sustainable, scalable automation

When you walk into Cascade Coffee’s facility north of Seattle, you immediately sense two things: the unmistakable smell of freshly roasted beans, and a team that’s genuinely proud of the work they do.

That second part didn’t happen by accident.

It’s the result of a bold decision Cascade made about four years ago: replace one of the most painful, turnover-heavy, inconsistent manual jobs in the factory with collaborative robots. What started as a single low-risk experiment snowballed into a systematic, company-wide transformation touching productivity, people, and culture.

Samuel Bouchard
By Samuel Bouchard
on Nov 20, 2025 in Palletizing. 5 min read time
Inside Cascade Coffee’s playbook for sustainable, scalable automation

When you walk into Cascade Coffee’s facility north of Seattle, you immediately sense two things: the unmistakable smell of...

Samuel Bouchard
By Samuel Bouchard
on Nov 20, 2025
Read more 5 min read time
From risk to resilience: How PAL Ready and PAL Series make palletizing safer for every operator

October is Safe Work Month and a perfect time to rethink end-of-line safety.

For food and beverage manufacturers, where...

Samuel Bouchard
By Samuel Bouchard
on Oct 17, 2025
Read more 4 min read time
What’s the real cost of palletizing automation?

When manufacturers think about automating end-of-line operations, one question almost always comes first: What does a...

Samuel Bouchard
By Samuel Bouchard
on Oct 14, 2025
Read more 6 min read time
Meet PAL Ready and PAL Series: Two clear paths to smarter palletizing

Palletizing may look simple—stack boxes, ship them out—but it’s one of the most critical steps in your logistics chain. With...

Samuel Bouchard
By Samuel Bouchard
on Sep 16, 2025
Read more 4 min read time
Automation, ROI, and the advantages of Lean Robotics

The conversation around automation often starts with cost. Factory leaders ask: “Will this investment actually pay off?” The...

Samuel Bouchard
By Samuel Bouchard
on Aug 21, 2025
Read more 3 min read time
From blank floor space to a running robotic cell in 90 days

When most people think of installing a robotic cell, they imagine a process that takes half a year, maybe more. Endless design...

Samuel Bouchard
By Samuel Bouchard
on Aug 12, 2025
Read more 3 min read time
The four principles of Lean Robotics every manufacturer should know

When most people think about automation, they think about the robot.Of course, it’s the shiny, moving part of the equation. But...

Samuel Bouchard
By Samuel Bouchard
on Aug 07, 2025
Read more 4 min read time
Automatica 2025: AI-driven robotics, the humanoid surge, and Robotiq in action

Every two years, Automatica brings together the brightest minds and boldest machines in robotics—and 2025 was no exception....

Samuel Bouchard
By Samuel Bouchard
on Jun 26, 2025
Read more 4 min read time
The surprising ROI of ergonomics in manufacturing

When manufacturers think about return on investment, they often look at numbers tied to output: faster cycle times, fewer...

Samuel Bouchard
By Samuel Bouchard
on Jun 17, 2025
Read more 2 min read time

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