As a product marketing advisor at Robotiq, I am the voice of the market. I am responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.
http://robotiq.com/
In the three years I’ve been working at Robotiq, I’ve been responsible for marketing several products, including the Robotiq parallel grippers.
At first, I thought that since they’re made for manufacturing environments, the marketing would be all about the specs. Was I wrong! Let me tell you what I learned.
In the three years I’ve been working at Robotiq, I’ve been responsible for marketing several products, including the Robotiq...
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