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As a product marketing advisor at Robotiq, I am the voice of the market. I am responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.

http://robotiq.com/

7 Things I Learned From Marketing Cobot Grippers

In the three years I’ve been working at Robotiq, I’ve been responsible for marketing several products, including the Robotiq parallel grippers. 

At first, I thought that since they’re made for manufacturing environments, the marketing would be all about the specs. Was I wrong! Let me tell you what I learned. 

Christine Giguère
By Christine Giguère
on Jun 02, 2021 2:53 PM. 6 min read time
 
7 Things I Learned From Marketing Cobot Grippers

In the three years I’ve been working at Robotiq, I’ve been responsible for marketing several products, including the Robotiq...

Christine Giguère
By Christine Giguère
on Jun 02, 2021 2:53 PM
Read More 6 min read time

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