Every product launch has a first. For the Robotiq AX30, that moment came when one of the world’s top pistachio producers said, “This is a no-brainer.”
Looking back, it wasn’t just a win for a single project. It was the first proof point that our newest solution was hitting exactly where the market needed it to.
Here’s how it all came together.
The customer: space-conscious, automation-ready, and in high demand
This wasn’t a first-time automation buyer. The customer is the second-largest pistachio producer in the world, and they already have nearly 200 robots running in their facility. They call their product “green gold,” and they can’t keep up with the demand.
Their motivation for automating wasn’t just labor or cost. It was throughput. Every box they can ship faster means more revenue. And when you’re trying to scale while managing space constraints and efficiency, footprint matters just as much as performance.
That’s where the AX30 came in.
The challenge: double the weight, same compact footprint
The job was to palletize 25-pound boxes, not one at a time, but two at a time. That level of throughput, with that payload, would have pushed our previous systems to their limits. The AX30 opened the door.
Working with our local partner, we collected all the key inputs like box dimensions, pallet patterns, and height. Our technical team ran simulations, validated the concept, and helped the customer see exactly what the system could do in their environment.
Their response? “If we can do this, it’s a no-brainer.”
The differentiators: performance, footprint, and software
The customer had options, including larger industrial robots. But three things sealed the deal:
- Performance
Dual-picking 25-pound boxes is not easy, especially when speed and consistency are critical. The AX30, paired with Robotiq’s software and vertical axis, delivered the performance needed without compromise. - Footprint
Despite having a large facility, the customer is extremely space-conscious. The AX30’s compact cell size takes up significantly less space than a traditional industrial robot solution, which was a major deciding factor. - Ease of use
This customer has deep automation expertise. They are used to programming complex systems in-house. What impressed them most was that they didn’t have to. Robotiq’s intuitive software made setup and configuration straightforward. That simplicity was one of the biggest differentiators.
Why this sale matters: the gap just closed
Before the AX30, there were certain applications that were just out of reach. Heavier payloads, higher pallets, and demanding cycle times often required industrial robots.
With this sale, we proved that those previously out-of-scope applications are now fully addressable.
That means:
- Better conversations with experienced customers
- A stronger platform to support scalable standardization
Looking ahead: standardization is the next frontier
This win is not just about a single deployment. Many mid-market manufacturers operate multiple lines or multiple sites. They are looking for a single platform they can standardize on.
With Robotiq Palletizing Solutions, customers can scale more confidently using the same software, the same configuration tools, and the same operator experience across the board.
This consistency is what turns one successful install into a repeatable rollout.
My takeaways
Selling the first AX30 was a milestone. But what excites me more is what it signals. We have a solution that pushes performance, protects footprint, and simplifies deployment in ways that collaborative systems hadn’t before.
This customer didn’t just buy a robot. They invested in performance, flexibility, and long-term scalability. And they're shipping more green gold as a result.
Could you be the next success story?
Find out if Robotiq Palletizing Solutions can fit your factory needs in a matter of minutes! Answer a series of questions and we'll send you a customized simulation and report showing exactly which solution matches your factory space and needs.
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