Robot Gripper Playing Dominoes with Panasonic ToughPad

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Robot Gripper Playing Dominoes with Panasonic ToughPad


The above video is an ad for the new Panasonic ToughPad tablet. To show its ruggedness, the agency Shilo that did the commercial rolled it in a dryer, sandblasted it, high-pressure water jetted it and... manipulated it with the Robotiq Adaptive Gripper. It is with great enjoyment that we watch this video that should scare any iPad out there. Plus the tablet looks like a pretty good computer interface for industrial automation too!

gripper panasonic toughbook


I gather from the commercial that the ToughPad is pretty tough. (Bad name-aliasing with "Touch Pad" btw; I mis-typed it several times.) 
I'm genuinely curious: I assume Shilo purchased a gripper specifically for this commercial. Are these sort of expenditures typical for ad agency budgets...? 
I mean, clearly the product is furnished by the client and cameras are a staple of their business; do they plan to re-user the gripper too? That would be cool!
Posted @ Tuesday, November 08, 2011 11:34 AM by Travis
I agree that it is very close to Touch Pad and that will follow them all the time. Although I understand their will to follow the Though#### scheme that they had started with their ThoughBooks. 
Shilo rented the gripper for a week, screwed it on a toilet pipe as robot arm and controlled it from an xBox controller. So we got the gripper back. 
We suggested that Panasonic use a gripper as a way to hold the tablet in the stores worldwide but they were not interested. :)
Posted @ Wednesday, November 09, 2011 7:51 AM by Samuel Bouchard
I would have suggested a gripper in all Panasonic production facilities as well ! :) Long life to the Tough Robotic Adaptive Gripper !
Posted @ Wednesday, November 09, 2011 1:09 PM by Ghislain Nadeau
I don't see the big deal, I got me a fisher price ipad case and my two dirty bratty screaming kids haven't broken it or anything in 2-3 weeks now. Plus the case was like $40... not $2900 like this overpriced overbuilt panasonic "mil-spec" hobo laptop. 
them robots stole the thunder 
Posted @ Monday, July 23, 2012 9:40 AM by Tommy Freckles
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